I started Summer Soul Co. on the back of Burning Man and the desire to spread some positivity. The typographical designs consist of words to inspire and motivate people (and myself). These have proven very popular and I think there's a real demand/need for words of hope and encouragement. Some are quotes I just happen to love, some are passages penned by me, written under the name A. W. Doys -which actually is an acronym for "A Wanderlust Devil On Your Shoulder" (should have made it THE Wonderlust Devil On MY Shoulder...)